Leadership Letter
August 2024
ASK COUNSELOR TARA
ASCE’s General Counsel Tara Hoke responds to legal questions posed by Sections and Branches here each month. Send Tara an email with your question.
What are the rules governing use of the ASCE name, logo, or other marks?
If you are wondering if a particular use of ASCE’s marks is permitted, you can look to the description in ASCE’s Rules of Policy and Procedure:
1.0.3 Use. The Society’s marks may only be used for official Society purposes in the manner prescribed by the Society. The Society’s marks may not be used in any manner that discredits or tarnishes the Society’s reputation or goodwill; is false or misleading; violates any law, regulation or public policy; or misrepresents the relationship between the Society and the user, including any use that might incorrectly be construed as an endorsement, sponsorship or approval by the Society.
1.0.3.1 Society Use of Marks. For the Society and its Organizational Entities, examples of permissible uses of Society marks include official: badges, charms, pins, placards, banners, awards, certificates, Society publications and Web site, reports, stationery, programs, identification cards, and apparel. The design of badges, charms, and pins denoting membership in the Society, as well as the cost to the Society members, of such badges, charms, or pins, shall be determined by the Executive Director. The Society’s marks may not be used for personal or business use by members or others on items such as stationery and business cards, web sites and other electronic media for either individuals or companies, except as expressly provided herein or as otherwise authorized by the Executive Director.
Anyone with questions about a specific use of ASCE’s marks may contact ASCE’s marketing team at branding@asce.org.